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Public Service and Leadership

Courageous Persuaders

  • Last Updated: March 14, 2025

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Contact Info

  • Phone: Currently Unavailable
  • Contact: slorenzetti@dada.org
  • Website
  • Detroit Auto Dealers Association (DADA) Educational Foundation
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About the competition

Courageous Persuaders is a national competition that invites high school students to create a 30-second television commercial about safe driving. The commercials target middle school students, focusing on promoting safe driving habits and preventing distracted or impaired driving. Middle school students act as judges, selecting the most persuasive commercials.

Comp Info

  • Estimated Ann. Participants: 1000
  • Cost: Free
  • Estimated Time Commitment: Light
  • Participant Format: Individual
  • Event Format: Online Asynchronous
  • Competition Format: Video Submission
  • Reach: National
  • Event Size: Small

Participation Information

Students register and submit their video commercials by the deadline (March 10, 2025). Videos should focus on themes like distracted driving, impaired driving, and passenger empowerment.
Judging is based on creativity, persuasiveness, and effectiveness in communicating safe driving messages. Middle school students serve as judges.
$3,000 for 1st place, $1,500 for 2nd, and $500 for 3rd; recognition and publication opportunities
Students register and submit their video commercials by the deadline (March 10, 2025). Videos should focus on themes like distracted driving, impaired driving, and passenger empowerment.
1. Register online. 2. Create a 30-second video commercial on safe driving. 3. Submit the video by March 10, 2025.
Access to video production tools, research materials on safe driving, and creative support.
Judging is based on creativity, persuasiveness, and effectiveness in communicating safe driving messages. Middle school students serve as judges.

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